Retail Management

Make your retail management tasks easier by using digital technology.

What is Store Management?


Retail Management is the Management of retail stores and the administration of daily activities related to the sale of goods and services to customers. It is the process of ensuring that customers are satisfied with the goods and services they buy and that retail stores run smoothly and remain profitable.


The key to any effective retail management strategy is the individual store managers. They look after store employees, help achieve sales targets, help maintain customer satisfaction, oversee the day-to-day operations of the retail business and empower their colleagues who may be potential store managers in the future.


This article briefly discusses the store manager responsibilities and lists some key skills that can help in effectively running a retail business. We also provide some tools that store managers can use to carry out their important daily duties.



Your responsibilities as a store manager


Branch managers are the key to maintaining the profitability of retail stores, and their colleagues can turn to them in the following areas:


SUPPORT FOR STORE EMPLOYEES


  • As a branch manager, your tasks are: hiring, briefing, training as well as supervising and monitoring the branch staff. You provide the staff with the knowledge, tools and skills necessary to communicate with customers and to carry out their work well.

  • You will ensure that the workplace complies with safety and ergonomic regulations in order to prevent injuries not only to customers but also to staff.

  • Store manager responsibilities are, recognising and motivating employees to do their best. Employee improvement opportunities are something that store managers can communicate to employees through employee coaching, and they can work together to create action plans.

  • You work closely with the store employees, oversee when absences due to illness etc. occur and make sure that the store is still well-staffed and meets the needs of the company.

  • You will work with the head office on behalf of the staff to address any concerns that employees may have.

  • You inspire your colleagues and set a good example to strengthen the morale of the store employees.

CARE OF THE BUSINESS


  • Be available to your team at all times so that they can ask for your help at any time. This will ensure that the goods are displayed correctly and that the stock is sufficient.

  • Keep track of product prices, store spending, and compliance with established quality standards, and help your staff identify items that may not meet store standards.
  •  
  • Find out about the products sold in your store. This expertise is especially useful when a store employee is struggling with customer inquiries.

  • Retail Management also involves intervening when customers complain and helping colleagues to solve a problem and work together to find solutions that benefit all parties.

  • You provide instructions and tips to help store personnel achieve their sales goals.

CARE FOR FUTURE STORE MANAGEMENT


  • Sharing best practices on how to interact properly with customers, showing how things are done in retail, ensuring safety in the workplace and maintaining a working environment that promotes productivity and is focused on achieving sales goals - these are some of the ways store managers can help retailers create new store managers.

  • One way to help employees succeed is to provide them with appropriate employee coaching. During this coaching, you should praise your staff, address any concerns they may have and work together to develop action plans for areas for improvement.


Useful tools for store management tasks

 

As a manager, you should use any support available to you to assist your employees and keep the sale running smoothly. As a mobile app, Lumiform is ideal support for business managers:


  • Keep an eye on the daily retail business with a mobile phone, tablet or iPad.

  • Check that everything and everyone is ready before the store opens and closes.

  • Be reminded of scheduled delegated tasks.

  • Keep track of inventory and perform all quality and safety checks.

  • Gather feedback from your customers, analyze it and identify solutions for existing deficiencies.

  • Create electronic reports on-site and easily share them with the appropriate department.

  • Observe trends in the store or branch with the help of analyses and keep an eye out for items that have defects.
 

CARE OF THE BUSINESS


  • Be available to your team at all times so that they can ask for your help at any time. This will ensure that the goods are displayed correctly and that the stock is sufficient.

  • Keep track of product prices, store spending, and compliance with established quality standards, and help your staff identify items that may not meet store standards.
  •  
  • Find out about the products sold in your store. This expertise is especially useful when a store employee is struggling with customer inquiries.

  • Store manager responsibilities also involve intervening when customers complain and helping colleagues to solve a problem and work together to find solutions that benefit all parties.

  • You provide instructions and tips to help store personnel achieve their sales goals.

CARE FOR FUTURE STORE MANAGERS


  • Sharing best practices on how to interact properly with customers, showing how things are done in retail, ensuring safety in the workplace and maintaining a working environment that promotes productivity and is focused on achieving sales goals - these are some of the ways store managers can help retailers create new store managers.

  • One way to help employees succeed is to provide them with appropriate employee coaching. During this coaching, you should praise your staff, address any concerns they may have and work together to develop action plans for areas for improvement.


Useful tools for store management tasks


As a manager, you should use any support available to you to assist your employees and keep the sale running smoothly. As a mobile app, Lumiform is an ideal support for business managers:


  • Keep an eye on the daily retail business with a mobile phone, tablet or iPad.

  • Check that everything and everyone is ready before the store opens and closes.

  • Be reminded of scheduled delegated tasks.

  • Keep track of inventory and perform all quality and safety checks.

  • Gather feedback from your customers, analyze it and identify solutions for existing deficiencies.

  • Create electronic reports on-site and easily share them with the appropriate department.

  • Observe trends in the store or branch with the help of analyses and keep an eye out for items that have defects.

Since a retail store often consists of many employees who are supervised by the store management, Lumiform is the right transparent application to help you manage your daily business: Lumiform gives you the flexibility to perform any inspection you want - anytime and anywhere. Inspect construction sites and restaurants for food safety, perform temperature checks, toolbox conversations, etc. Our mobile app gives you free access to a wide range of industries.



Retail Audit


An audit checklist in store management is used to effectively control and monitor the status, branding, processes and standardization of retail stores. Learn more!




Featured templates

Retail Store Audit

Retail Store Audit

Use this template to conduct a thorough audit of the retail store. See template

Daily Retail Store Reporting

Daily Retail Store Reporting

Use this template for the daily report on activities, events and developments in your store. See template

General Store Audit

General Store Audit

You can use this General Store Audit Checklist to evaluate the facilities, employees, safety, cleanliness, and processes within your retail store. See template