In the search for ecological, sustainable alternatives to traditional fashion, the idea of circular fashion emerged. The circular fashion model follows the concept of circular economy in other industries. In other words, products/materials are created, distributed, then repaired and reused by subsequent consumers. The reuse of clothing, traditionally one of the most thrown-away items, prevents a massive amount of CO2 emissions when done on a larger scale.
Clothing designed with circular fashion in mind is made from materials that can easily be reused or recycled, and produced with as little harmful fossil fuel energy as possible. Further steps of the circular fashion model follow the same low-waste ethos. Clothes designed to be circulated are often rented instead of sold, and then repaired by consumers themselves so that they can move on to new “owners”.
If your fashion business is looking for ways to reduce its carbon footprint, consider adopting the circular fashion model. Reusable clothing is made with cleaner materials by default, since cheap plastics and blends of multiple plastics can’t be effectively recycled. And consumers are overwhelmingly looking for brands that can prove a commitment to sustainability, especially younger consumers.