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Focus Group Product Evaluation Template

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of Lumiform, you can modify the questions to be specific to the topic that you want to use for your focus group.
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Respondents Information
Number of Participants
Describe group composition (gender, age, educational background, marital status)
List of Respondents
Full Name
Before the discussion
Inform respondents about the purpose and goal of the focus group discussion.
Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.
Have respondents introduce themselves to the group.
How familiar are you with our product?
When you think about our product, what was the first thing that comes into your mind?
What influences you to buy our product?
What are the things you like about our product?
What are the things you don't like about our product?
If we are to change anything about our product, what will that be?
Will you recommend our product to your friends and family? Why or why not?
Name and Signature of Focus Group Moderator
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Please note that this checklist template is a hypothetical appuses-hero example and provides only standard information. The template does not aim to replace, among other things, workplace, health and safety advice, medical advice, diagnosis or treatment, or any other applicable law. You should seek your professional advice to determine whether the use of such a checklist is appropriate in your workplace or jurisdiction.
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