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Focus Group Product Evaluation Template

Focus Group Product Evaluation Template

Use this product-related template if you want to continue with your focus group with the group discussion or interview.

Use this template
or download pdf
Focus Group Product Evaluation Template

Use this product-related template if you want to continue with your focus group with the group discussion or interview.

Use this template
or download pdf

About the Focus Group Product Evaluation Template

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of Lumiform, you can modify the questions to be specific to the topic that you want to use for your focus group.

Related categories

  • Quality management templates
  • Professional services templates
  • Risk assessment templates
Preview of the template
Audit
Respondents Information
Number of Participants
Describe group composition (gender, age, educational background, marital status)
List of Respondents
Full Name
Before the discussion
Inform respondents about the purpose and goal of the focus group discussion.
Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.
Have respondents introduce themselves to the group.
Discussion
How familiar are you with our product?
When you think about our product, what was the first thing that comes into your mind?
What influences you to buy our product?
What are the things you like about our product?
What are the things you don't like about our product?
If we are to change anything about our product, what will that be?
Will you recommend our product to your friends and family? Why or why not?
Completion
Name and Signature of Focus Group Moderator
This template was downloaded 70 times

More templates like this

Supplier Audit Checklist for Food Industry
Supplier Audit Checklist for Food Industry
Use this food supplier audit checklist for Food Industry to record whether or not the supplier meets the criteria, then evaluate its suitability.
Food safety templates

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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