close
lumiform
LumiformMobile audits & inspections
Get AppGet App

Focus Group Product Evaluation Template

Use this product-focused checklist when proceeding with the focus group discussion or interview. Gather the participants and list their names. Describe the composition of the group and ensure that (1) the goal of the focus group was defined, (2) all information will remain confidential and (3) respondents introduce themselves to each other before the main event. For the main activity, ensure that you use essential questions which will help probe and capture respondents authentic and natural responses. By the use of Lumiform, you can modify the questions to be specific to the topic that you want to use for your focus group.

Rated 5/5 stars on Capterra

Say goodbye to paper checklists!

Lumiform enables you to conduct digital inspections via app easier than ever before
  • Cut inspection time by 50%
  • Uncover more issues and solve them 4x faster
  • Select from over 5,000 expert-proofed templates

Digitalize this paper form now

Register for free on lumiformapp.com and conduct inspections via our mobile app

  • Cut inspection time by 50%
  • Uncover more issues and solve them 4x faster
  • Select from over 4000 expert-proofed templates
Rated 5/5 stars on Capterra
App StorePlay Store

Focus Group Product Evaluation Template

Respondents Information

Number of Participants

Describe group composition (gender, age, educational background, marital status)

List of Respondents

Full Name

Before the discussion

Inform respondents about the purpose and goal of the focus group discussion.

Stress confidentiality to ensure that respondents' details, ideas and insights will be kept for the purpose of the focus group discussion.

Have respondents introduce themselves to the group.

Discussion

How familiar are you with our product?

When you think about our product, what was the first thing that comes into your mind?

What influences you to buy our product?

What are the things you like about our product?

What are the things you don't like about our product?

If we are to change anything about our product, what will that be?

Will you recommend our product to your friends and family? Why or why not?

Completion

Name and Signature of Focus Group Moderator

Share this template: