What is a Product Evaluation?
A Product evaluation is a necessary process to assess the quality and safety of the product for the consumer. All products must conform to product design and standard procedures to avoid product recalls and damage to the company’s reputation. A product evaluation checklist is used to assess the quality of a manufactured product. It must be ensured that products are in good working order before they are released to the market.
Product evaluations serve other purposes as well when being used to target a certain group of people. For instance, they can be used to observe religious practices such as determining whether foods are halal (permitted) or harem (not permitted) in the Muslim religion.
Why are Product Evaluation Templates Necessary?
One of the leading causes of product failure is the lack of oversight. Product evaluation templates are important to standardizing operation procedures so that these reasons aren't the causes of its failure. This allows inspectors to catch inconsistencies during the manufacturing before they get out of hand. Because of this, templates will not only save time during the product’s lifecycle at a factory, but it will also prevent the company from making mistakes that result in costly repairs or lawsuits. With an automated procedure, workers are ultimately safer and more efficient during their working hours.
This article provides information on the following topics:
1. Essential criteria for a good product evaluation checklist
2. 3 advantages of using product evaluation templates
3. A digital solution for a product evaluation checklist
Essential Criteria for a Good Product Evaluation Checklist
It is of substantial importance to judge a product as to certain criteria. It should be safe, functional, reliable, and of high quality. The following is a list of aspects to include in an evaluation. These important criteria of a product evaluation can ensure the success of a product:
What purpose is the product serving? By answering this question, you should be able to identify the product’s service. For example, a snowmobile provides riders with a transportation service over snowy and icy terrain that would otherwise be impossible to navigate or even traverse.
A product’s reliability means that the product will perform its promised functions to the extent of its guaranteed life. You might want to consider adding a warranty. This shows that you are so confident in the quality of your product, you don’t foresee any defects. And if in the off chance any should arise, the company will cover the expense to limit any inconvenience to the customer. That’s good customer service, and this business practice will inspire customer loyalty.
Can the product be easily modified or adjusted to meet changing consumer needs and market patterns? The answer to this question depends on the product’s expandability. This could include leaving enough room in the product’s design to add additional features later or simply changing the packaging size to incorporate different consumer needs.
- Consumer friendliness
Another leading cause of product failure is inadequate consumer education. A product thrives in the market if it’s relevant and intuitive. If it lacks both these qualities, it will have a hard time surviving among its competition. Consumer friendliness is largely impacted by the uniqueness and applicability of its design, which we’ll cover in the next section.
There are multiple things to keep in mind when designing the packaging: size, color, weight, material, visual, operation, and packaging. The design is an important deciding factor for consumers. Is it ergonomic? Compact? Or maybe convenient? Design the product to capitalize on the consumer need that it is meeting.
The product’s image should reflect your brand’s aesthetic. Decide your brand’s angel and target audience. From there, it should be easier to identify how this distinctive product amplifies or complements the brand’s voice that already exists. If the product seems to be lacking in this criteria, try to reinvent the design. After all, design and image go in hand in hand when preparing a product for market.
Packaging is all about marketability. This is the faucet where you get the consumer’s attention. Why your product is chosen over that of your competitors—or vice versa—all comes down to how much the packaging appeals to the consumer. This is why it’s important to gear the packaging towards your consumer persona. For instance, it wouldn’t make sense to wrap the product in rainbow colors and sparkles if it’s being marketing towards construction workers.
This is where doing a little market research can put you ahead of the curve. Cost of labor, manufacturing, and marketing all play a decisive role in pricing a product as well as how it will compete against similar products. If your product is competing in a saturated market, decide whether it will fall at the lower, medium, or high end of the market price range. Is it a luxury good? Or does it cater to the needs of the many? It’s important to decide your product’s market niche before manufacturing begins.
What Are the 3 Advantages of Using Product Evaluation Templates?
1. Standardised Product Evaluation
Performing a product review according to specific criteria allows you to gain many benefits. They provide you with a comprehensive insight into your products. Specific criteria help to understand the actual state to carry out a product evaluation according to uniform standards.
2. Efficient Identification of Weak Points
A product evaluation enables you to carry out structural and detailed analysis. After you have carried out the product evaluation according to criteria, you can carry out an inventory analysis. Such an analysis has the advantage that you can better identify problems and weak points of the product.
3. Higher quality and safety through product evaluation
An accurate analysis of your products can give you a higher market share. A conscientious product evaluation will increase the quality and safety of your products. Customers will be more satisfied and defects and weak points will be reduced to a minimum.
A Digital Solution for a Product Evaluation Checklist
With a digital checklist for product evaluation, you can easily carry out regular product audits via tablet or smartphone - online or offline. A digital checklist guides you step by step through the product evaluation without omitting important criteria.
With the desktop version, you can create templates that match your criteria and then evaluate the collected data. Clean and transparent documentation saves you a lot of time. In addition, you benefit from further advantages when evaluating products with Lumiform:
- The flexible form builder from Lumiform helps you to convert any individual paper list into a digital checklist without much effort.
- All results, images and comments are automatically bundled in a digital report.
- Comprehensive analyses help you to identify inefficient areas in your company more quickly and thus to continuously improve your auditing and inspection processes.