Business Case Analysis Template – Free PDF Format

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Business case analysis template

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Use this template with Lumiform

Customize this template or build your own
Fill out templates via mobile app
Get reports and analyse your data

Prices start from ░░░ per month

Book a demo

Learn more

If you’re looking to justify a major business initiative, this business case analysis template is an essential tool. It provides the structure you need to evaluate opportunities and convince decision-makers, allowing you to transform complex business proposals into compelling, evidence-based recommendations.

McKinsey;s research indicates that projects exceed budgets and schedules by 30 to 45% on average. This risk can be significantly reduced through proper business case analysis. The template helps you articulate the strategic value of your proposal while thoroughly examining costs, benefits, and potential risks.

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Created by

Oti Francis

Preview of the template

Page 1

Executive Summary

Provide a high-level overview of the business case.

Business Opportunity

Describe the business opportunity or problem being addressed.

Explain the potential benefits and impact of addressing this opportunity or problem.

Strategic Alignment

Demonstrate how this initiative aligns with the organization's strategic goals and objectives.

Proposed Solution

Describe the proposed solution or approach.

Explain how the proposed solution addresses the identified business opportunity or problem.

Implementation Plan

Outline the key steps and timeline for implementing the proposed solution.

Identify the resources, skills, and capabilities required for successful implementation.

Describe the potential risks and mitigation strategies.

Financial Analysis

Provide a detailed cost-benefit analysis, including estimated costs, expected benefits, and return on investment.

Identify any financial assumptions or constraints.

Conclusion and Recommendation

Summarize the key findings and provide a clear recommendation on whether to proceed with the proposed solution.

Frequently asked questions

What financial metrics should I include in my business case analysis?

Include Net Present Value (NPV) to show the current value of future returns, Return on Investment (ROI) to demonstrate efficiency, payback period to indicate when the investment breaks even, and Internal Rate of Return (IRR) for profitability. Tailor these metrics to your organization’s financial priorities and decision-making criteria.

How can I make my business case more persuasive to stakeholders?

Connect your proposal directly to organizational strategic goals and use concrete data rather than vague claims. Present multiple options with a clear recommendation, acknowledge potential risks with mitigation strategies, and quantify both tangible and intangible benefits. Use visual elements like charts to make complex financial data more accessible.

What common mistakes should I avoid when creating a business case analysis?

Avoid using unrealistic financial projections, neglecting to identify risks, focusing solely on financial benefits while ignoring strategic value, and failing to consider alternative solutions. Don’t overwhelm stakeholders with excessive technical details—balance thoroughness with clarity and relevance to your audience’s priorities.

How detailed should my implementation plan be in a business case analysis?

Your implementation plan should outline key milestones, resource requirements, and timeline without becoming a full project plan. Include enough detail to demonstrate feasibility and show you’ve considered practical execution challenges. Identify critical dependencies, potential roadblocks, and mitigation strategies to build confidence in your ability to deliver.

Oti Francis

Oti Francis is a versatile Content Writer specializing in B2B and B2C content. Passionate about using content to drive audience engagement, brand ROI, and business success, Oti excels in creating impactful, SEO-optimized materials. At Lumiform, they contribute to enhancing workflow automation and operational excellence, bringing creativity and strategic insight to every project.

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.