This general mystery shopping questionnaire is used to record the overall impression a mystery shopper has of a company. Document the unbiased observations about the company’s customer service, environment, product quality and general customer experience. This template is used to evaluate the following points:
1. Assess the location and ambience of the company
2. Quality of customer service
3. Service/Product availability and quality
Complete the Mystery Shopping by writing down your recommendations, possible improvements and overall impressions in a Mystery Check List. Take photos for comprehensive reports. You can use this Mystery Shopping checklist as a template for your own form and adapt it to the specific needs of your industry or use case.