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5 free market research templates for effective data collection

5 free market research templates for effective data collection

Hero author imageBy Ima Ocon
•
March 28th, 2025
•
5 min read
Hero image

Table of contents

  • Essential market research templates
    • 1. Market research template
    • 2. Market research report template
    • 3. Simple market research template
    • 4. Market research survey template
    • 5. Market research report template (buy.gsa.gov)
  • How to create a market research template in Lumiform

Getting accurate, up-to-date insights about your market is often a make-or-break factor in staying competitive. With a market research template, you can cut through the noise more efficiently and collect the specific data you need to make informed, strategic decisions. Whether you’re mapping out consumer preferences, tracking competitor trends, or gauging the potential for a new product, having a structured format helps you stay organized and thorough.

Use these curated market research templates to improve your workflow so that you can gather, analyze, and act on valuable data faster and stay compliant.

Essential market research templates

All of these templates provide a starting framework that is fully editable. You can also share them quickly with your team and download them as an instant report, with data analysis features:

  1. Market research template

    Market research template
    Use this templateSee details
    Collecting insights on market trends, customer behavior, and competitor strategies can be a complex task, but this market research template makes it easier. Designed to streamline data collection and analysis, it supports you in gathering critical details like demographic profiles, competitor data, and emerging trends, so you’re prepared to make informed decisions. Tailor it by adding metrics that align with your unique research objectives. Perfect for managers or team leads looking to gain a strategic edge, it keeps you organized and helps prevent valuable insights from getting overlooked.
    Use this templateSee details
  2. Market research report template

    Market research report template
    Use this templateSee details
    An effective market research report transforms raw data into insights, and this template is built to help you do just that. Structured for clarity, it includes sections for summaries, key findings, and actionable recommendations, also making it easier to communicate complex research results to your team or stakeholders. It’s designed to highlight trends, uncover risks, and provide clear action points, turning your research into a roadmap for future strategies. You can customize the template to emphasize specific areas—like competitor analysis or customer segmentation—depending on your focus.
    Use this templateSee details
  3. Simple market research template

    Simple market research template
    Use this templateSee details
    Ideal for quick assessments or smaller projects, the simple market research template cuts down on complexity without sacrificing quality. With focused sections to capture basic but essential data—like customer needs, competitive landscape, and market size—it’s perfect for gathering insights on a shorter timeline. This template is especially useful for teams working with limited resources, as it provides a clean layout that highlights only the most crucial elements. To fit your specific requirements, you can add fields for specialized metrics, such as customer loyalty indicators or regional trends, based on your research objectives.
    Use this templateSee details
  4. Market research survey template

    Market research survey template
    Use this templateSee details
    Gathering direct customer feedback is crucial, and this market research survey template makes it straightforward. It features questions for evaluating product taste, packaging, and pricing, designed to capture clear, actionable responses that support your research goals. With adaptable question types—from multiple choice to open comments—this template helps you measure customer satisfaction, identify trends, and uncover areas for improvement. Customize it to suit your needs by adjusting question phrasing or adding specific fields, ensuring you collect insights that matter.
    Use this templateSee details
  5. Market research report template (buy.gsa.gov)

    Market research report template (buy.gsa.gov)
    See details
    The market research report template from the U.S. General Services Administration (buy.gsa.gov) streamlines the process of gathering and analyzing market data for informed decision-making. This PDF template includes sections for defining research objectives, analyzing competitive landscapes, and summarizing findings. Customize it by adjusting the scope and focus areas to align with your specific industry needs and business goals. Visit the page to explore, download, and utilize the market research report template for comprehensive market analysis.
    See details

How to create a market research template in Lumiform

With Lumiform’s intuitive tools, it’s straightforward to create your own market research template. First, select any of the templates above then use the drag-and-drop form builder to edit it so it’s tailored to your exact research needs. You can add multiple input types, from text boxes for qualitative insights to dropdowns for quick data collection, making it easier for users to fill out the form efficiently. Including visuals—like images or charts—can also help clarify complex concepts so that your report is both engaging and informative.

For seamless collaboration, Lumiform’s templates are easily shareable across your team, allowing everyone to access the latest updates in real time. After research findings are collected, you can flag any issues or assign follow-up tasks if there are specific areas needing further investigation. When you’re ready to compile insights, Lumiform’s report generation tools allow you to analyze the data in detail, identify trends, and create professional reports quickly.


Frequently asked questions

What are some common mistakes to avoid in market research?

A common mistake is relying on a narrow or unrepresentative sample, which skews your findings. Avoid leading questions that prompt biased responses, and don’t neglect competitor research—it’s essential for context. Lastly, be cautious with assumptions. use data to support your insights rather than going in with pre-set expectations.

How can I make sure my market research findings are unbiased?

To reduce bias, design neutral questions that avoid suggesting specific answers. Use a diverse and representative sample to capture a well-rounded view, and while you consider randomizing questions to prevent pattern influence. Analyzing data with an open mind, without focusing on outcomes you “hope” to see, can also keep bias in check.

What’s the best way to gather qualitative data in market research?

Interviews, focus groups, and open-ended surveys are great for gathering qualitative data, as they let participants share in-depth perspectives. Also, choose a relaxed setting for interviews to encourage honest responses, and record sessions (with permission) to capture non-verbal cues. Use probing questions to delve into reasons behind opinions, not just surface responses.

Author
Ima Ocon
Ima is a writer and editor who specializes in technology, with experience crafting content for companies like Canva and FluentU. She's passionate about startups, remote work, and language learning, as well as the applications of AI in marketing. Currently, she is based in Asia, and she previously studied in Taiwan and Singapore.
Lumiform offers innovative software to streamline frontline workflows. With over 12,000 ready-to-use templates or custom digital forms, organizations can increase efficiency and automate key business processes. The platform is particularly user-friendly, offering advanced reporting capabilities and powerful logic functions that enable automated solutions for standardized workflows. Discover the transformative potential of Lumiform to optimize your frontline workflows. Learn more about the product

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