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Customer Satisfaction Survey

Improve customer satisfaction by using digital customer satisfaction survey templates.

Go paperless, conduct inspections easily and solve issues quicker with your teammates.

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Retail Customer Satisfaction Survey Form

Use this customer satisfaction form to gather feedback from consumers who visit your retail store.

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Hotel Customer Satisfaction Survey Questionnaire

You can use this checklist to gather data on the customers booking process and their hotel experience.

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Restaurant Customer Satisfaction Survey

Evaluate all the aspects of a restaurant visit with the help of this restaurant customer satisfaction survey.

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Customer Satisfaction Product Survey Template

Conduct product reviews using this template to determine how customers view the product experience.

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Service Center Customer Satisfaction Survey Form

This checklist helps to determine how well your staff performed during the service.

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Hotel Customer Satisfaction Survey Template

With this template you can carry out a survey on the satisfaction of hotel guests with their stay.

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What makes a successful customer service survey template?

A customer survey (or customer satisfaction survey template) is a substantial tool to measure interaction between a customer and services offered at your company. Especially industries such as, retail, food, and hotel services profit from gaining insight of the customer satisfaction to identify necessary corrective action and improve the overall customer experience.

This article deals with:

1. What to consider when conducting a satisfaction survey template

2. Lumiform: A mobile app for a customer satisfaction survey

What to consider when conducting a satisfaction survey template

A customer survey should be simple and effectively gain insight into the customers' experience. The main elements of an elaborate customer survey are:

1. Explain the reason for the survey

The survey should clearly explain the intent of the survey, and encourage your customers to leave constructive feedback. By stating the purpose of the survey and explaining why it is helpful you show appreciation for the customers' time and opinion and prove that your goal is to improve your services.

2. Utilize simple language

By asking short and simple, such as "Are you overall satisfied with our services?" you encourage customers to invest their time in giving substantial feedback. A satisfaction survey template should be easy to understand. Avoid using internal business terms and abbreviations to avoid any confusion.

3. Avoid too many questions

Taking the time to give solid feedback to a company should be within a reasonable timeframe of about five minutes. It should be avoided that the customer feels as though he is investing or wasting a lot of time on redundant questions. For this reason, the questions should be precise and not repetitive.

4. Choose insightful answering options

When asking to rate the customers' experience, it is recommended to stick to words ("Yes/No") rather than numbers. This helps to get a precise answer to your questions. It is also advisable to use text fields to receive authentic and personalized feedback.

5. Show your appreciation and goal to improve

By thanking a customer for their time, knowledge and insight into personal experience you encourage them to use your services again and prove your resolution to improve their experience. Their time and valid feedback is necessary for your success and so your customer survey should mirror the importance of their help.

Lumiform: Your Digital Tool for a successful customer survey

With Lumiform's mobile app, you can easily conduct any kind of quality and safety inspection via tablet or smartphone - online or offline. With the desktop software, you can create checklists and evaluate the data collected in the field. This significantly reduces the risk of quality loss, accidents at work, documentation errors and damage to reputation.


  • Generate real-time data about your processes. This makes quality and safety measurable for the first time and you can use the data to continuously improve processes.

  • Get a general overview of everything that happens in the field.

  • Reports are generated completely automatically, which saves you the need to do all the manual follow-up work.

  • Increase the efficiency of your internal processes: Solve incidents up to 4x faster than before through more efficient communication within the team, with third parties and with management and faster reporting of incidents.

  • Save time with easier analysis of all data and faster identification of areas that need your attention.

  • Continuous improvement of quality and safety: With the flexible checklist construction kit, you can continuously optimize internal checks and processes. The Lumiform guides the examiner through the exam, no training is required.

  • Very easy to use with no margin for error for employees. The app offers less complexity in documenting or filling out checklists than complicated paper or Excel lists.

  • Examinations are completed approximately 30%-50% faster, depending on the application.

Your contact for all questions concerning Customer Satisfaction Survey

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