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Customer satisfaction survey template

Customer satisfaction survey template

Use this survey template to collect valuable feedback from customers and improve your services. It’s easy to customize, and you’ll be able to integrate it smoothly into your workflow.

Use this template
or download pdf
Customer satisfaction survey template

Use this survey template to collect valuable feedback from customers and improve your services. It’s easy to customize, and you’ll be able to integrate it smoothly into your workflow.

Use this template
or download pdf

About the Customer satisfaction survey template

Understanding your customers’ needs and experiences is key to success in any business. Whether you’re in retail, hospitality, or manufacturing, our customer satisfaction survey template allows you to understand the pain points and opinions of your customers. This template is designed to streamline your data collection process so you can focus on analyzing customer insights and improving your services. Use this tool to enhance your customer relationships and grow your business.

Key elements of a customer satisfaction survey template

To make a well-rounded customer satisfaction survey template, it’s essential to understand what to include. Each section captures crucial information that’ll help you improve your services and products:

  • Overall Satisfaction: This section gauges the general satisfaction level of your customers. By asking, “How would you rate your overall satisfaction with our service?” you can get a quick snapshot of customer sentiment.
  • Service Quality: Here, you assess the quality of service provided. Questions like “How would you rate the quality of service provided?” and “How responsive were we in addressing your needs?” let you understand how well your team is performing.
  • Product Quality: This part focuses on your products. You can ask questions like “How would you rate the quality of our products?” and “How satisfied are you with the value for money of our products?” to hone in on areas for improvement.
  • Feedback: You’ll gather more specific insights in this section. By asking “What do you like most about our service?” and “What could we improve?”, you can collect actionable feedback to enhance your offerings.

How to use the customer satisfaction survey template

There’s a lot that you can do to maximize the effectiveness of a customer satisfaction survey template. Follow these steps to strengthen your workflow:

  1. Set up the template in the app. Begin by opening the template in the Lumiform app. Customize the sections based on your needs, such as adding or editing questions. For example, you might want to focus on a specific aspect, such as product features or your website’s user experience.
  2. Assign roles and responsibilities. Assign the survey to team members who are responsible for collecting customer feedback. Use Lumiform’s role assignment feature to make sure each team member is informed about their tasks. Clearly define who will distribute the survey, who will collect the responses, and who will analyze the data.
  3. Conduct the survey. Send the survey to your customers through several channels, such as email, in-app notifications, or QR codes. Explain to your customers why their feedback is valuable and how it will be used to improve their experience. The more customers respond, the easier it is to come up with accurate insights about customer satisfaction.
  4. Collect and analyze data. As responses come in, use Lumiform’s data collection and analysis tools to review the feedback. Look for common themes in the responses so you can identify how to improve your services and products.
  5. Take action based on the data. After doing the analysis, create action tasks to address any issues or areas for improvement. Assign these tasks to relevant team members and track their progress. This way, feedback leads to tangible improvements in your business operations.

Elevate your customer feedback process with Lumiform’s template

Download the customer satisfaction survey template from Lumiform and start gathering valuable feedback easily. You can customize it based on your own products and services, assign tasks to your team, and analyze responses in real-time. Drive business growth and benefit from actionable insights now!

Related categories

  • Quality management templates
  • General templates
  • Professional services templates
  • Retail templates
  • Quality assurance templates
Preview of the template
Page 1
Overall Satisfaction
How would you rate your overall satisfaction with our service?
Service Quality
How would you rate the quality of service provided?
How responsive were we in addressing your needs?
Product Quality
How would you rate the quality of our products?
How satisfied are you with the value for money of our products?
Feedback
What do you like most about our service?
What could we improve?
Any other comments or suggestions?

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Related resources

Access a complete set of resources aimed at maximizing safety, quality, and operational excellence, including detailed guides, related templates, and real-world use cases.

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Frequently asked questions

How often should I send out customer satisfaction surveys?

This depends on your business type and customer interaction rate. For regular interactions, consider sending surveys quarterly. For specific events or purchases, send a survey right after the interaction. What’s important is getting regular feedback since this helps you stay updated on customer satisfaction trends.

How can I encourage honest feedback from customers?

To make customers feel comfortable sharing their true opinions, surveys should be anonymous. Communicate to customers that their feedback is valuable and will lead to improvements. Offering a small incentive, like a discount or additional points for memberships, can also encourage more honest and detailed responses.

What is the ideal length for a customer satisfaction survey?

Keep the survey concise so your customers’ time can fill it out quickly. Aim for five to 10 questions, which can be completed in under 5 minutes. This helps you gather sufficient data without overwhelming respondents so they’re more likely to finish the survey.


This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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