Templates
Customer satisfaction survey template

Customer satisfaction survey template

Collect actionable customer feedback to improve satisfaction and address key pain points.

Use this template
or download pdf
Customer satisfaction survey template

Collect actionable customer feedback to improve satisfaction and address key pain points.

Use this template
or download pdf

The customer satisfaction survey template is for gathering actionable feedback from your customers with ease. Whether you’re managing a retail chain, a SaaS company, or a logistics operation, this template ensures you capture the right insights to improve customer retention and operational efficiency. Microsoft found that 97% of customers say service quality is a key factor in their loyalty to a brand. This template equips you to address that challenge by identifying gaps in your customer experience.

This template is versatile and adaptable to any sector. Use it to measure satisfaction across multiple touchpoints, from product quality to support services. For more tailored needs, you can also look at our Service Quality Customer Satisfaction Survey Template to focus on service-specific feedback.

Related categories

Preview of the template
Page 1
Overall Satisfaction
How would you rate your overall satisfaction with our service?
Service Quality
How would you rate the quality of service provided?
How responsive were we in addressing your needs?
Product Quality
How would you rate the quality of our products?
How satisfied are you with the value for money of our products?
Feedback
What do you like most about our service?
What could we improve?
Any other comments or suggestions?

Frequently asked questions

What are the key metrics to measure customer satisfaction?

Common metrics include Net Promoter Score (NPS), Customer Satisfaction Score (CSAT), and Customer Effort Score (CES). These metrics provide insights into customer loyalty, satisfaction with specific interactions, and the ease of doing business with your company, helping you track and improve performance over time.

How can I improve response rates for customer satisfaction surveys?

Keep surveys short and relevant, use clear and concise language, and offer an incentive if possible. Timing is also crucial—send the survey soon after a customer interaction. Personalizing the survey and explaining how their feedback will be used can further encourage participation.

What types of questions uncover the most valuable insights in a customer satisfaction survey?

Open-ended questions like “What could we do better?” or “What was the most frustrating part of your experience?” often yield the most actionable insights. These allow customers to express their thoughts freely, uncovering pain points you might not have anticipated.

How can you engage customers who don’t typically respond to surveys?

Use personalized outreach, such as addressing them by name or referencing their recent interactions. Offering incentives, like discounts or loyalty points, can also motivate less-engaged customers to join in surveys.

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.