Get the information from a Mytsery Shopping questionnaire discretely via your mobile device.
This general mystery shopping questionnaire is used to assess customer service.Download template
This comprehensive mystery checklist for hotels consists of 8 parts and serves as a guide for the complete inspection of a hotel.Download template
Use this mystery shopping questionnaire to check whether retail employees are complying with company standardsDownload template
This Restaurant Mystery Shopper Template is used to comply with best practices and standards.Download template
Companies can test their products and services with the help of mystery shoppers or conduct their own market research. Checklists can be used to give mystery shoppers an easy way to assess the product or service.
The checklists can contain questions of all types. Depending on the industry, typical test elements for mystery shopper checklists include:
Checklists for mystery shopping are used in various industries that have one thing in common: Contact with the customer. These include, for example, pharmacies, car dealerships, banks, call centers, retail and specialty stores, fitness studios, restaurants and hotels.
Companies hope that evaluations based on a mystery shopper checklist will improve customer service and customer satisfaction in particular, as well as enabling them to better comply with specifications and regulations.
Firstly, be aware that the questions should depend on the branche and the product. Genrerally, you should always ask about the overall experience and you should also ask, if the mystery shopper has any improvement-suggestions. In the following we summarized some of the topics you should cover depending on what you want to evaluate:
Ask questions about the following topics related to the product:
Ask questions about the following topics that are important to evaluate in gastronomic establishments:
Ask questions about the following topics that are important in retail:
Ask questions about the following topics related to services:
Ask questions about the following topics that are important in the hotel industry:
Common to all mystery shopper questionnaires, regardless of industry, is that the location, date and time of the mystery shopper engagement must always be noted. In addition, the mystery shopper must confirm the accuracy of his or her information at the end.
Digitizing paper also offers great advantages for a mystery check questionnaire, including:
Lumiform is a great way for companies or mystery shopper agencies to conduct mystery shopping surveys more conveniently. With the mobile app and desktop software, gone are the days of conducting assessments with pen and paper.
Mystery shoppers can use their smartphone or tablet to call up their checklist for the company being evaluated while still on site and record the most important impressions without being noticed. In this way, important details for the evaluation of the mystery shopping experience are no longer lost.
A summary report with all answers is automatically generated at the end of each survey. In addition, the analysis functions can be used to perform initial evaluations without having to first transfer the collected data from the checklist to another tool.
Digitized checklists from Lumiform offer mystery shoppers and their clients the following advantages: