Mystery Shopper Checklist

Get the information from a Mytsery Shopping questionnaire discretely via your mobile device. Create on-site reports and share them instantly with your business.

Go paperless, conduct inspections easily and solve issues quicker with your teammates.

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General Mystery Shopper Checklist

This general mystery shopping questionnaire is used to assess customer service.

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Hotel Mystery Shopper Checklist

This comprehensive mystery checklist for hotels consists of 8 parts and serves as a guide for the complete inspection of a hotel.

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Retail Mystery Shopper Checklist

Use this mystery shopping questionnaire to check retail employees for compliance with company standards.

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Restaurant Mystery Shopper Template

This Restaurant Mystery Shopper Template is used to comply with best practices and standards.

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The Cafe Mystery Shopping Checklist

This simple mystery check questionnaire for cafés focuses on the overall experience of a guest.

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What are Mystery Shopper Checklists?

Companies can test their products and services or do their own market researches with the help of mystery shoppers. To give the mystery shoppers an easy way to assess the product, surveys or checklists can be used.

The checklists can contain mystery shopper questions of all kinds. You can use them for your product, restaurant, hotel or store, but also to evaluate your cleanliness, kindness of staff, overall impression or anything else regarding the customer and his/her opinion about your company and its products/services.

That can help you to improve your company and also to comply with regulations

This article discusses the following:

1. What Should Be Included in a Mystery Shopper Form?

2. Advantages of a Digital Mystery Shopping Questionnaire

3. Why use Lumiform?

What Should Be Included in a Mystery Shopper Form?

Firstly, be aware that the questions should depend on the branche and the product. Genrerally, you should always ask about the overall experience and you should also ask, if the mystery shopper has any improvement-suggestions. In the following we summarized some of the topics you should cover depending on what you want to evaluate:

1. Product

Ask questions about the following:

  • Product quality

  • Product experience

  • Any defects

  • Packaging


Ask questions about the following:

  • Food quality

  • Taste

  • Ambiente

  • Staff and their kindness

  • If the food was served in a timely manner

  • Cleanliness


Ask questions about the following:

  • Selection (e.g. of clothes)

  • Whether they found what they were looking for

  • Product quality

  • Staff kindness

  • Prices

  • Cleanliness

Advantages of a Digital Mystery Shopping Questionnaire

  • Save time. Send the questionnaire straight to the mystery shopper via one click.

  • It’s more orderly - You don’t need to wonder if they ticked the box or not and you have no more problems trying to read the handwriting.

  • All the documents are online on your mobile device or computer.

With Lumiform's mobile app you can easily perform any kind of Mystery Shopper checklist using a tablet or smartphone - online or offline. With the desktop software you can create questionnaires and evaluate the data collected in the field.

With Lumiform you can easily conduct surveys, send them to your Mystery Shoppers and evaluate the results. Easy communication with all team members and third parties allows you to improve internal processes and resolve incidents up to four times faster.

You can also use Lumiform for other areas of your business, such as lost time due to sick or injured employees, which is very expensive. Protect yourself and your teammates by regularly checking compliance with all internal standards via mobile app. By regularly checking and easily analyzing the data in the Lumiform software, you avoid loss of productivity and lost wages.

Why use Lumiform?

Lumiform is a great way to conduct your mystery shopping surveys!

Digitize checklists and internal procedures with Lumiform:

  • The flexible checklist builder from Lumiform helps you converting any paper list into a digital checklist without much effort.

  • We offer you more than 9,000 ready-to use templates to help companies get started digitally in no time. 

  • Using the super intuitive mobile App, you and your teammates can conduct mystery-shopper-checklists easily.

  • All results, images and comments are automatically bundled in a digital report.

  • Comprehensive analyses help you to identify inefficient areas in your company more quickly and thus to continuously improve your mystery shopper processes.


  • Generate real-time data about your surveys. This makes quality measurable for the first time and you can use the data to continuously improve processes.

  • Get a general overview of all the answers given.

  • Reports are generated completely automatically, which saves you the need to do all the manual follow-up work.

  • Increase the efficiency of your internal processes: Conduct surveys up to 4x faster than before through more efficient communication within the team, with third parties and with management.

  • Save time with easier analysis of all data and faster identification of areas that need your attention.

  • The Lumiform guides the mystery shopper through the secret shopper form, no training is required.

  • Very easy to use with no margin for error for your mystery shoppers. The app offers less complexity in documenting or filling out checklists than complicated paper or Excel lists.

  • Examinations are completed approximately 30%-50% faster, depending on the application.

Use Lumiform and all our templates in small teams for free! Register here.