What are Mystery Shopper Checklists?

Companies can test their products and services or do their own market researches with the help of mystery shoppers. To give the mystery shoppers an easy way to assess the product, surveys or checklists can be used.

The checklists can contain mystery shopper questions of all kinds. You can use them for your product, restaurant, hotel or store, but also to evaluate your cleanliness, kindness of staff, overall impression or anything else regarding the customer and his/her opinion about your company and its products/services. That can help you to improve your company and also to comply with regulations.

This article discusses the following:

1. What Should Be Included in a Mystery Shopper Form?

2. Advantages of a Digital Mystery Shopping Questionnaire

3. Why use Lumiform?

What Should Be Included in a Mystery Shopper Form?

Firstly, be aware that the questions should depend on the branche and the product. Genrerally, you should always ask about the overall experience and you should also ask, if the mystery shopper has any improvement-suggestions. In the following we summarized some of the topics you should cover depending on what you want to evaluate:

1. Product

Ask questions about the following:

• Product quality


• Product experience


• Any defects


• Packaging

2. Restaurant

Ask questions about the following:

• Food quality


• Taste


• Ambiente


• Staff and their kindness


• If the food was served in a timely manner


• Cleanliness

3. Store

Ask questions about the following:

• Selection (e.g. of clothes)


• Whether they found what they were looking for


• Product quality


• Staff kindness


• Prices


• Cleanliness

Advantages of a Digital Mystery Shopping Questionnaire

• Save time. Send the questionnaire straight to the mystery shopper via one click.


• It’s more orderly - You don’t need to wonder if they ticked the box or not and you have no more problems trying to read the handwriting.


• All the documents are online on your mobile device or computer.

With Lumiform's mobile app you can easily perform any kind of Mystery Shopper checklist using a tablet or smartphone - online or offline. With the desktop software you can create questionnaires and evaluate the data collected in the field.

With Lumiform you can easily conduct surveys, send them to your Mystery Shoppers and evaluate the results. Easy communication with all team members and third parties allows you to improve internal processes and resolve incidents up to four times faster.

Why use Lumiform?

Lumiform is a great way to make your mystery shopping surveys more convenient! Lumiform's digitalised Mystery Shopping checklists offer you the following advantages:

• The flexible checklist builder from Lumiform helps you converting any paper list into a digital checklist without much effort.


• We offer you more than 9,000 ready-to use templates to help companies get started digitally in no time.


• Using the super intuitive mobile App, you and your teammates can conduct mystery-shopper-checklists easily.


• All results, images and comments are automatically bundled in a digital report.


• Comprehensive analyses help you to identify inefficient areas in your company more quickly and thus to continuously improve your mystery shopper processes.