Use a mystery shopper app for your surveys
A mystery shopper app is a digital tool used by mystery shoppers to observe and collect information discreetly. This app solution is used by various industries such as retail, hotels and restaurants to test the quality of services. For this purpose, previously trained persons act as customers. They record their observations and assessments during mystery shopping in the app. In this way, process gaps and opportunities for improvement are identified and compliance with regulations is evaluated.
Advantages of a Mystery Shopper App
Secret is the keyword for Mystery Shopping. The employees in the shop, restaurant or something like this should never know that the customer is a mystery shopper. This is easier to achieve with mystery shopping software.
1. Note impressions and observations immediately
Originally, a questionnaire was filled out by the respective mystery shopper only after his test visit. A procedure which can lead to loss of information. With the mystery shopper app on the smartphone, the test shopper can immediately note down first impressions and evaluations without being noticed. This way, companies receive more usable information.
2. Reworking no longer necessary
A digital solution has the advantage that the collected information has to be transferred to an excel sheet after the test is finished; for example, the notes from the paper. The evaluations of the service are immediately available with an app and can be viewed by all participants.
3. Exchange information immediately
The mystery shopper app is designed in such a way that after the test is completed, a report is automatically generated for the client from the digital questionnaire. In this report, all information about the mystery shopping application is prepared in a comprehensible way. This report can be shared immediately with the person responsible and the client.
Better monitor service quality with mystery shopper app
A mystery shopper app offers the possibility to carry out digital analyses immediately. The results of all test purchases are clearly displayed in the analysis dashboard. This gives those responsible full transparency of all processes on site.
All collected data can be filtered according to various aspects such as location, mystery shopper, test type and so on. This makes it easier to identify the areas that need attention and to continuously improve the quality process. The analysis function also makes it possible to track the effect and success of measures. In this way, services can be continuously optimised.
Functions of the Mystery Shopper App from Lumiform
Individual digital forms
The flexible form construction kit makes it possible to create new individual checklists at any time and to adapt them again and again.
First class customer service
Lumiform’s excellent 24/5 support will reliably answer all your questions about the app when you need assistance using the tool.
Scheduling and notifications
The Lumiform Mystery Shopper App ensures that the schedule is kept. All employees receive notifications about the procedure and due dates. Managers automatically receive notifications when assignments are overdue and problems have occurred.
Time-defined work steps
Keep an eye on your schedule and use the information to identify opportunities to increase your efficiency.
Faster identification and resolution of problems
The data you collect from inspections is collected under the Analysis Tab. Here you can access all data and view your performance reports broken down by time, location and department. This helps you quickly identify causes and problems so you can fix them as quickly as possible.
Track inspections in facilities over time
Monitor your team’s inspection performance and identify opportunities to improve the process and efficiency of your operations.
Connect Lumiform’s mystery shopper software to enterprise software systems.
Keep an eye on what’s happening and identify insights from the information gained to increase your efficiency.