Getting accurate, up-to-date insights about your market is often a make-or-break factor in staying competitive. With a market research template, you can cut through the noise more efficiently and collect the specific data you need to make informed, strategic decisions. Whether you’re mapping out consumer preferences, tracking competitor trends, or gauging the potential for a new product, having a structured format helps you stay organized and thorough.
Use these curated market research templates to improve your workflow so that you can gather, analyze, and act on valuable data faster and stay compliant.
Essential market research templates
All of these templates provide a starting framework that is fully editable. You can also share them quickly with your team and download them as an instant report, with data analysis features:
Market research template
Collecting insights on market trends, customer behavior, and competitor strategies can be a complex task, but this market research template makes it easier. Designed to streamline data collection and analysis, it supports you in gathering critical details like demographic profiles, competitor data, and emerging trends, so you’re prepared to make informed decisions. Tailor it by adding metrics that align with your unique research objectives. Perfect for managers or team leads looking to gain a strategic edge, it keeps you organized and helps prevent valuable insights from getting overlooked.Market research report template
An effective market research report transforms raw data into insights, and this template is built to help you do just that. Structured for clarity, it includes sections for summaries, key findings, and actionable recommendations, also making it easier to communicate complex research results to your team or stakeholders. It’s designed to highlight trends, uncover risks, and provide clear action points, turning your research into a roadmap for future strategies. You can customize the template to emphasize specific areas—like competitor analysis or customer segmentation—depending on your focus.Simple market research template
Ideal for quick assessments or smaller projects, the simple market research template cuts down on complexity without sacrificing quality. With focused sections to capture basic but essential data—like customer needs, competitive landscape, and market size—it’s perfect for gathering insights on a shorter timeline. This template is especially useful for teams working with limited resources, as it provides a clean layout that highlights only the most crucial elements. To fit your specific requirements, you can add fields for specialized metrics, such as customer loyalty indicators or regional trends, based on your research objectives.Market research survey template
Gathering direct customer feedback is crucial, and this market research survey template makes it straightforward. It features questions for evaluating product taste, packaging, and pricing, designed to capture clear, actionable responses that support your research goals. With adaptable question types—from multiple choice to open comments—this template helps you measure customer satisfaction, identify trends, and uncover areas for improvement. Customize it to suit your needs by adjusting question phrasing or adding specific fields, ensuring you collect insights that matter.Market research report template (buy.gsa.gov)
The market research report template from the U.S. General Services Administration (buy.gsa.gov) streamlines the process of gathering and analyzing market data for informed decision-making. This PDF template includes sections for defining research objectives, analyzing competitive landscapes, and summarizing findings. Customize it by adjusting the scope and focus areas to align with your specific industry needs and business goals. Visit the page to explore, download, and utilize the market research report template for comprehensive market analysis.
How to create a market research template in Lumiform
With Lumiform’s intuitive tools, it’s straightforward to create your own market research template. First, select any of the templates above then use the drag-and-drop form builder to edit it so it’s tailored to your exact research needs. You can add multiple input types, from text boxes for qualitative insights to dropdowns for quick data collection, making it easier for users to fill out the form efficiently. Including visuals—like images or charts—can also help clarify complex concepts so that your report is both engaging and informative.
For seamless collaboration, Lumiform’s templates are easily shareable across your team, allowing everyone to access the latest updates in real time. After research findings are collected, you can flag any issues or assign follow-up tasks if there are specific areas needing further investigation. When you’re ready to compile insights, Lumiform’s report generation tools allow you to analyze the data in detail, identify trends, and create professional reports quickly.