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Download templateMarket analysis is the central tool for market researchers to collect data about a target market, a product or a service. The collected data helps the company to understand consumer purchasing behaviour, the competitive landscape and potential market risks.
Market research surveys are conducted through many different channels: online portals, field research interviews or focus group discussions, or via e-mail and telephone. In market research, a ready-made questionnaire is usually used to structure the survey and obtain the desired information.
In recent years, the use of online questionnaires in market analysis has become popular. They are easy to create, require less effort in distribution and achieve a greater reach. On the other hand, they can be limiting in terms of profound topics. In this case, personal market surveys have a clear advantage.
1. The challenges of conducting market surveys on site
2. The structure of a questionnaire in market research
3. Solutions to meet these challenges
Personal market surveys on site present challenges that can result in coordination difficulties, delays in implementation and strain on resources. The following challenges are more common in market research with field studies:
In addition to the selection of question types, the structure of the questionnaire is decisive for the quality of a survey. A well-chosen structure supports the survey participants to find their way around and to answer truthfully. In market research, a questionnaire should always be structured according to the following pattern:
In market research, having a questionnaire filled out on site is associated with many challenges that can be easily mastered with new technology.
With Lumiform's mobile app, any type of market research questionnaire can be easily completed using a tablet or smartphone - online or offline. With the desktop software, surveys are created and the data collected on site is later evaluated. This significantly reduces the risk of quality losses and documentation errors.
Lumiform offers market researchers and their team numerous advantages: