Templates
Hotel customer satisfaction survey template

Hotel customer satisfaction survey template

With this template you can carry out a survey on the satisfaction of hotel guests with their stay.

Use this template with Lumiform

  • Customize this template or build your own
  • Fill out templates via mobile app
  • Get reports and analyse your data
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or Download template as PDF
Hotel customer satisfaction survey template

With this template you can carry out a survey on the satisfaction of hotel guests with their stay.

Use this template with Lumiform

  • Customize this template or build your own
  • Fill out templates via mobile app
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF

Your hotel customer satisfaction survey template captures crucial feedback across all touchpoints of the guest journey. From check-in experience to room quality, amenities, and staff interactions, this template helps you identify specific areas for improvement. We created this comprehensive survey to help you collect actionable data that directly impacts guest loyalty.

For example, when guests consistently rate your check-in process lower than other services, you can prioritize staff training or streamline procedures in that area. According to a recent study, hotels that regularly collect and act on guest feedback saw 10-15% increase in guest satisfaction ratings.

Related categories

Created by

Author Name Inioluwa Ademuwagun
Preview of the template
Audit
Survey
Overall, the hotel personnel were friendly, welcoming and professional.
The check-in process was performed in a timely manner.
Hotel personnel was able to reply to requests in a timely manner.
The housekeeping personnel cleaned the room well. The place was well-equipped.
Bed linens were comfortable.
The concierge has been very helpful during the stay.
The food served was delicious.
The stay at the hotel was reasonably priced.
Overall, I am extremely satisfied with the whole hotel service.
I will definitely recommend this hotel to friends or colleagues.
I will definitely come back another time.
Recommendations
Do you have any suggestions on how we could improve our hotel?
Completion
Name and signature of the customer (optional):
This template was downloaded 23 times

Frequently asked questions

What are the most important areas to cover in a hotel customer satisfaction survey?

A comprehensive hotel satisfaction survey should cover check-in experience, room quality and cleanliness, staff service and responsiveness, amenities and facilities, food and beverage quality, value perception, and overall experience. Focus on these core areas while keeping your survey concise enough to encourage completion ideally 7-10 questions total with an opportunity for open feedback.

How can I increase the response rate for my hotel satisfaction surveys?

To boost response rates, send your survey within 24-48 hours of checkout when the experience is still fresh. Keep it under 10 questions, clearly state completion time (2-3 minutes), offer an incentive like a discount on future stays, personalize the invitation email, and optimize for mobile devices. A progress bar during completion also helps reduce abandonment rates.

How should I analyze the results from my hotel satisfaction survey?

Analyze your hotel survey results by identifying trends across different guest segments, comparing scores against industry benchmarks, and tracking changes over time. Look for correlations between overall satisfaction and specific service areas. Pay special attention to open-ended comments which often reveal specific issues behind numerical ratings and provide actionable insights for immediate improvements.

Author
Inioluwa Ademuwagun
Inioluwa is a freelance content writer with a passion for words and everything marketing. She has worked closely with B2B SaaS and e-commerce brands creating product-led content. She loves to read fiction and would describe herself as an introverted nerd who desires to travel around the world. She currently doing that with her words till she can with her eyes
This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.