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Focus group planning template

Focus group planning template

Streamline your focus group planning with our comprehensive template. Ensure efficient and productive sessions by outlining objectives, logistics, and discussion guides.

Use this template with Lumiform

  • Customize this template or build your own
  • Fill out templates via mobile app
  • Get reports and analyse your data
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Focus group planning template

Streamline your focus group planning with our comprehensive template. Ensure efficient and productive sessions by outlining objectives, logistics, and discussion guides.

Use this template with Lumiform

  • Customize this template or build your own
  • Fill out templates via mobile app
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF

A focus group planning template gives you a structured framework to gather valuable insights from targeted participants. Unlike general meeting planners, this template walks you through every crucial step—from defining clear objectives to analyzing results. When launching a new product, you can use this template to identify potential pain points before they become costly problems.

We created this template with built-in discussion guides and participant selection criteria to ensure you capture authentic feedback that drives meaningful decisions. According to research from the Regional Educational Laboratory, focus groups with well-defined objectives yield significantly more actionable insights than those with vague goals.

Related categories

  • Operational excellence templates
  • Quality management templates
  • Templates for business processes

Created by

Author Name Oti Francis
Preview of the template
Page 1
Focus Group Details
Focus Group Title
Focus Group Date
Focus Group Time
Focus Group Location
Participant Recruitment
Target Participant Profile
Recruitment Method
Incentive Offered
Confirmed Participants
Focus Group Agenda
Welcome and Icebreaker
Introduction to the Topic
Discussion Questions
Break
Additional Discussion
Wrap-up and Next Steps
Logistics
Moderator Name
Note Taker Name
Audio/Video Recording
Refreshments Provided
Participant Sign-in Sheet
Post-Focus Group Debrief
Post-Focus Group Activities
Transcription of Recording
Analysis of Notes
Summary Report
Presentation of Findings

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Frequently asked questions

What are the essential components of a focus group planning template?

A comprehensive focus group planning template includes sections for defining objectives, participant selection criteria, discussion guide development, logistics planning, recording methods, and analysis framework. The most effective templates also include moderator guidelines and specific prompts to encourage participation from all attendees.

How can I ensure my focus group questions generate meaningful insights?

Craft questions that progress from general to specific, using open-ended phrasing that encourages detailed responses. Start with warm-up questions to build rapport, then move to key questions aligned with your research objectives. Avoid leading questions and include probing follow-ups to explore unexpected perspectives that emerge during discussion.

How do I select the right participants for my focus group?

Select participants who represent your target audience while ensuring enough diversity for varied perspectives. Define clear screening criteria based on demographics, experience with your product/service, or specific behaviors relevant to your research questions. Avoid mixing participants with significant power differences that might inhibit honest feedback.

Author
Oti Francis
Oti Francis is a versatile Content Writer specializing in B2B and B2C content. Passionate about using content to drive audience engagement, brand ROI, and business success, Oti excels in creating impactful, SEO-optimized materials. At Lumiform, they contribute to enhancing workflow automation and operational excellence, bringing creativity and strategic insight to every project.
This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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