Templates
Product launch plan template

Product launch plan template

Plan your product introduction strategy with defined audiences, marketing channels, and risk assessment to maximize launch success.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF
Product launch plan template

Plan your product introduction strategy with defined audiences, marketing channels, and risk assessment to maximize launch success.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF

Take control of your product launch with this comprehensive planning template that covers crucial aspects of a successful market introduction. From defining your target geography and industry to mapping out your promotional activities and content strategy, you’ll have everything organized in one place. 

The stakes are high—the Marketing Research Association data found that just 40% of products developed ever reach the market, and among those, only 60% manage to generate revenue. This template helps you navigate these challenging odds by providing a framework for thorough planning and risk mitigation. When you need to coordinate multiple teams for a product launch, this template ensures everyone understands their role in advertising, events, trials, and other promotional efforts.

Related categories

Preview of the template
Page 1
Product Overview
Product Name
Product Description
Product Category
Launch Date
Target Audience
Target Demographic
Target Geography
Target Industry
Marketing Plan
Advertising Channels
Promotional Activities
Content Strategy
Financial Projections
Estimated Launch Budget
Projected Revenue
Projected Profit
Risk Assessment
Potential Risks
Mitigation Strategies

Frequently asked questions

How do I identify the right target audience for my product launch?

Analyze your product’s benefits and determine who would gain the most value from them. Create detailed buyer personas based on demographics, behaviors, and pain points. Then validate these assumptions through market research or interviews with potential customers. Your target audience should be specific enough to guide focused marketing efforts but broad enough to support your revenue goals.

What’s a good way to estimate the budget needed for my product launch?

Review past launches of similar products in your company as a baseline. Factor in costs for marketing materials, advertising spend, events, PR activities, and staff resources. Include a contingency of 10-15% for unexpected expenses. Remember that launch budgets typically represent 25-30% of first-year marketing spend, so balance immediate impact with sustainable promotion over time.

How should I structure my product launch timeline?

Create a reverse timeline working backward from your launch date. Include major milestones like marketing material completion, team training, press releases, and promotional events. You can use Lumiform to assign clear owners to each task with specific deadlines. Build in buffer time for unexpected delays, especially for critical path items that could jeopardize your launch if they fall behind schedule.

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.