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Product management competitive analysis template

Product management competitive analysis template

Understand your competition and refine your product strategy with our competitive analysis template. Identify market trends, assess strengths, and gain actionable insights. Download your free PDF from Lumiform today!

Use this template
or download pdf
Product management competitive analysis template

Understand your competition and refine your product strategy with our competitive analysis template. Identify market trends, assess strengths, and gain actionable insights. Download your free PDF from Lumiform today!

Use this template
or download pdf

About the Product management competitive analysis template

A product management competitive analysis template is essential for understanding your competitors and identifying opportunities to improve your product strategy. This template equips your team with a structured approach to evaluating competitors, ensuring all critical factors are addressed.

Using this template, you gain valuable insights into market trends, customer needs, and industry benchmarks. This template empowers your organization to make data-driven decisions, enabling you to create products that stand out in the market.

Enhance your product strategy with Lumiform

The primary aim of our product management competitive analysis template is to provide a clear framework for analyzing competitors and aligning your product strategy with market demands. This template ensures all essential areas are covered, helping your team uncover opportunities and mitigate risks.

Using this checklist, you streamline the evaluation process, identify gaps in your offerings, and refine your product roadmap. Regular use of this template supports continuous improvement and helps your organization stay competitive. Ultimately, this template fosters a strategic approach to product management, ensuring your products meet customer needs and outperform competitors.

Key elements of the product management template

Our template includes essential components to ensure thorough evaluations:

  • Competitor identification: List your key competitors and categorize them based on market share, product offerings, and target audience. This step helps your team focus on the most relevant players in the industry. Moreover, it ensures that your analysis remains targeted and actionable.
  • Feature comparison: Compare your product’s features with those of your competitors. Highlight areas where your product excels and identify gaps that need improvement. Consequently, this comparison allows your team to prioritize enhancements that will resonate with your customers.
  • Pricing and positioning: Analyze competitors’ pricing strategies and market positioning. Determine whether your pricing aligns with customer expectations while maintaining a competitive edge. Additionally, this analysis reveals opportunities to adjust your pricing or reposition your product.
  • Customer feedback analysis: Review customer reviews and feedback for competitors’ products. Identify recurring pain points and unmet needs that your product can address. Furthermore, this information helps your team tailor features that solve real customer problems effectively.
  • Market trends and differentiation: Assess current market trends and evaluate how competitors adapt to changes. Use this knowledge to position your product as innovative and unique. Consequently, this differentiation strengthens your brand and attracts more customers.

Each section guides your team through essential analysis tasks, ensuring nothing is overlooked. This approach enhances product management, promoting informed decision-making and strategic planning across your organization.

Get started with Lumiform’s product management template

Ready to sharpen your product strategy? Download Lumiform’s free product management competitive analysis template today and implement a robust approach to evaluating competitors.

Our user-friendly template will help your team identify opportunities, address gaps, and maintain a competitive advantage. Take the first step toward building products that lead the market! Download your free template and set new standards with Lumiform.

Click here to get started today!

Preview of the template
entity_item!!!
Page 1
Company Overview
Company Name
Company Headquarters
Year Founded
Number of Employees
Annual Revenue
Product Overview
Product Name
Product Description
Product Launch Date
Product Pricing
Product Features
Competitive Positioning
Target Market
Unique Selling Proposition
Key Competitors
Competitor Pricing
Strengths
Weaknesses
Marketing and Sales
Marketing Channels
Sales Approach
Customer Testimonials
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

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Related resources

Access a complete set of resources aimed at maximizing safety, quality, and operational excellence, including detailed guides, related templates, and real-world use cases.

Topic guides

Read in-depth guides covering key topics related to this article.

Product management made simple: Deliver value that lastsAdvanced Product Quality Planning (APQP): A detailed guideFinal inspection: Your complete guide to flawless productsProduct testing guide: Best practices and strategies
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Template collections

See comprehensive collections of best practice templates related to this topic.

Best 6 free product management templates4 free product evaluation templates to assess quality5 free product requirements document (PRD) templatesTop free product launch plan templatesImprove communication with a daily production reportImprove the quality and safety of products with a material traceability reportMeet product requirements with an FAI checklist
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Use cases

Check out how the Lumiform software can be utilized for related use cases.

Product management softwareProduct development softwareTotal productive maintenance softwareAPQP software
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Other resources

Explore all the additional resources we offer to assist you in mastering this topic.

Production part approval process (PPAP) key componentsThe 5 steps of total productive maintenance (TPM)How to evaluate compliance measuresTo whom is continuous improvement importantHow to implement operational excellenceWhat is quality management?4 ways process improvement increases profits4 strategies for developing a quality management plan

Frequently asked questions

What is a product management competitive analysis template?

A product management competitive analysis template is a structured tool that helps you and your team evaluate competitors. It includes sections to compare features, pricing, customer feedback, and market trends. Using this template, your organization identifies opportunities, refine strategies, and create products that stand out in the market.

Why is competitive analysis important for product management?

Competitive analysis is crucial because it helps your team understand market dynamics, identify gaps in your product offerings, and anticipate customer needs. It enables your organization to make informed decisions, improve product positioning, and stay ahead of competitors. Ultimately, this ensures your products remain relevant and competitive in the marketplace.

How often should my team conduct a competitive analysis?

Your team should conduct competitive analyses regularly, especially before major product updates or launches. Additionally, periodic reviews, such as quarterly or bi-annually, help you stay updated on market changes and competitor strategies. Regular analysis ensures your organization remains proactive, adapts to trends, and consistently delivers value to customers

Can this template be customized for different industries?

Yes, this template is highly adaptable and can be customized to suit various industries. You can modify sections to focus on specific competitors, features, or market factors relevant to your field. This flexibility ensures your team gains actionable insights tailored to your organization’s unique challenges and goals


This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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