QFD template

Start by gathering direct customer feedback through surveys, interviews, or focus groups. Look for patterns in complaints, feature requests, and positive comments. Prioritize needs that appear frequently or that customers emphasize strongly. Remember that effective requirements should be specific, measurable, and actionable for your development team.

First, document the conflict in the “roof” section of the House of Quality. Then, analyze whether the conflict can be resolved through design compromises or innovations. For critical conflicts, consider creating multiple design concepts that prioritize different requirements. Sometimes, you’ll need to make trade-off decisions based on customer importance ratings and business priorities.

Research how competitors perform on each customer requirement, rating them on the same scale you use for your product. Identify areas where competitors excel to understand market standards. Look for gaps where competitors underperform to find competitive advantages. Use this analysis to set appropriate targets for your technical requirements that position you favorably in the market.