Templates
Six Sigma voice of the customer template

Six Sigma voice of the customer template

This Six Sigma voice of the customer template is perfect for integrating customer feedback into your process improvement initiatives.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
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Six Sigma voice of the customer template

This Six Sigma voice of the customer template is perfect for integrating customer feedback into your process improvement initiatives.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF

The Six Sigma voice of the customer template gives you a framework for capturing customer requirements and making actionable process improvements. You can quantify customer needs and pain points with specific measurement scales, allowing you to prioritize improvements.

For example, you might quickly identify that customers rate “response time” as “extremely important” but are “very dissatisfied” with current performance, creating a clear case for immediate process improvement. According to HubSpot, 68% of consumers willing to pay more for products from brands offering good customer service experiences, so a VOC process delivers measurable business value.

Related categories

Preview of the template
Entity
Customer Information
Customer Name
Account Number
Contact Information
Customer Needs
What is the most important need the customer is trying to address?
What are the key drivers for the customer's need?
How satisfied is the customer with the current solution?
Pain Points
What are the key pain points the customer is experiencing?
How severe are the pain points?
How frequently do the pain points occur?
Importance and Satisfaction
How important is this need to the customer?
How satisfied is the customer with the current solution?

Frequently asked questions

How can I ensure my Six Sigma Voice of the Customer template captures meaningful data?

Focus on asking specific questions about needs, pain points, and satisfaction using the standardized measurement scales. Conduct interviews rather than just sending surveys, as this allows you to probe deeper when customers give vague responses. Remember that the goal is converting subjective feedback into quantifiable metrics that can drive process improvements.

What’s the difference between this Six Sigma VOC template and regular customer surveys?

This template is specifically designed to translate customer feedback into measurable requirements for Six Sigma projects. It goes beyond satisfaction ratings by capturing importance levels, pain point severity, and frequency, giving you quantifiable data. Unlike general surveys, it provides structured inputs for quality function deployment and critical-to-quality analysis.

How do I connect the VOC template results to my DMAIC process?

Use the completed template as your primary input during the Define phase to establish customer-focused project goals. The quantified importance and satisfaction ratings help set measurable improvement targets, while pain point data guides your investigation during the Measure and Analyze phases. Revisit the template during Control to verify your improvements addressed customer needs.

Who should be interviewed when using this Six Sigma Voice of the Customer template?

Include a representative sample of your current customers, focusing on those who use your product/service most frequently. Also target customers who have recently left or complained, as they provide crucial insights into pain points. For new offerings, interview potential customers who use competitor products to understand unmet needs in the market.

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.