Templates
Voice of the customer template

Voice of the customer template

Capture essential customer feedback with this versatile voice of the customer template. Designed to help you collect and organize insights efficiently.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF
Voice of the customer template

Capture essential customer feedback with this versatile voice of the customer template. Designed to help you collect and organize insights efficiently.

Use this template with Lumiform

The Lumiform application helps frontline teams uphold internal standards effortlessly.
  • Customize this template or build your own
  • Fill out templates via mobile app
  • Assign and track corrective actions
  • Get reports and analyse your data
Prices start from ░░░ per month
Book a demo
Learn more
or Download template as PDF

Our customer feedback template aids you in collecting actionable insights about your products and services through structured questions that measure satisfaction, ease of use, and service quality. You’ll identify improvement opportunities by gathering both quantitative ratings and qualitative comments in one form.

Research from Khoros shows that 83% of customers report feeling greater loyalty toward brands that address and resolve their complaints. You can spot recurring issues in your customer experience faster, prioritize the most impactful improvements, and demonstrate to customers that their opinions truly matter.

Related categories

Preview of the template
Entity
Customer Feedback
How would you rate your overall experience?
What did you like most about our product/service?
What could we improve?
On a scale of 1-10, how likely are you to recommend us to a friend or colleague?
Specific Feedback
How satisfied were you with the quality of our product?
How easy was it to use our product?
How responsive was our customer service team?
Do you have any additional comments or suggestions?

Frequently asked questions

When is the best time to send this customer feedback template to maximize response rates?

Send the feedback request within 24 hours of customer interaction when the experience is still fresh. Avoid Mondays (too busy) and Fridays (weekend mindset). Midweek, particularly Tuesday through Thursday between 9-11 AM or 1-3 PM, typically yields higher response rates as customers are settled into their workweek.

How should I respond to negative feedback received through this template?

Acknowledge the feedback promptly and thank the customer for their honesty. Avoid defensive responses and instead show genuine concern. Explain what steps you’re taking to address their specific issue. When appropriate, offer a solution or compensation for their negative experience. Always follow up later to confirm the issue has been resolved satisfactorily.

What should I do if I’m not getting enough responses using this feedback template?

First, shorten your form by eliminating non-essential questions. Test different subject lines that emphasize the value of participating. Consider changing your distribution channel—email might work better than in-app prompts for some customers. Add a progress indicator so respondents can see how close they are to completion. Follow up with a gentle reminder 3-5 days after the initial request.

How can I customize this customer feedback template for different products or services?

Maintain the core structure while adapting the specific questions to reflect your unique offerings. For products, focus more on quality and usability questions. For services, emphasize responsiveness and expertise ratings. Add 1-2 product/service-specific questions addressing known pain points or recent changes. Always test your customized template with a small group before full deployment.

This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.