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Quality Objectives

Use digital checklists to implement the defined quality objectives in your company successfully.

Quality Objectives Plan Form

Use this plan form to formulate and design Quality Objectives for your business. The targets should be frequently checked and reassessed.

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A3 Report Template

Use a checklist for the A3 report to make it easier to gather the desired information, analyze the problem and plan the solution.

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ISO 9001:2015 GAP Analysis Checklist

This gap analysis checklist will assist you to prepare for certification according to DIN EN ISO 9001:2015.

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8D Report Template

An 8D report template is used to document an understandable root-cause inspection based on the 8 Disciplines of Problem-Solving.

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What are quality objectives?


Business flow should never stand still. Managers realize how important it is for an organization to be continuously improving. This can ensure the competitive strength of a firm on the market and motivate employees on honing their professional skills. What do quality objectives have to do with this?


Quality objectives are quality control goals that a company sets according to ISO 9001:2015 standards. These goals have to be SMART so that the employees could have a complete understanding of how and what they should to boost their organisational efficiency. The abbreviation stands for:


Specific. The item for improvement has to be clearly defined.


Measurable. The objective must be a quantifiable plan of action.


Achievable. The objective has to be realistic.


Relevant. The goal must be related to the industry area relevant to the company.


Timely. The objective has to be done within a specific time frame.



This article deals with the following topics:


1. In which areas quality objectives are used


2. What to do if quality goals are not reached


3. The mobile application for tracking quality objectives



In which areas do we use quality objectives


It is true that for different industries we use different quality objectives. Therefore, it is difficult to name the objectives that would work perfectly fine for all the cases. However, there is one thing that all these goals have in common: they are all aimed at improving the level of customer satisfaction either directly or indirectly.


The examples of quality objectives with direct influence include:


  1. Delivery: Achieve X percent of deliveries done in <15 mins by September.

  2. Customer service: Maintain a customer satisfaction rate of X percent in winter months.

  3. Returns: Reduce the number of product returns by X percent in Q4.

The indirect influence can be seen within:


  1. Performance: Increase product performance to X days of use.

  2. Efficiency: Improve operational efficiency by X percent in comparison to 2019.

  3. Safety: Have zero safety incidents in the workplace or zero product defects.


What to do if quality targets are not reached ?


Every team will occasionally fail to achieve its quality goals. No one is safe from mistakes because humans are not machines that can be programmed for a specific action. However, if you are a considerate supervisor, you can minimize the number of failed goals by:


  1. Documenting data
    It will help to identify what went wrong and make the appropriate adjustments. Documentation should be thorough, and details such as the personnel, data, figures, incidents and other important information are recorded.

  2. Evaluate resources against the quality objective
    Look through the SMART components of the goal and check how realistic they areFor example, as for the A-aspect (Achievable), it should be reviewed how feasible this goal actually is. Does the company have enough resources and production capacity? There is a probability that it is not the fault of the workers that they cannot make the objectives work.

  3. Have feedback sessions
    Many managers and supervisors fail to make use of the individual talents of their team members, their opinions on the happening and just ask them how motivated they feel for a certain job activity. Managers should take time to listen to their employees and empower them to make the company better.

  4. Perform a causal analysis to determine the reason for the failure
    Numerous internal and external factors can contribute to failure. A root cause analysis can help to identify the main cause of failure. Corrective and preventive measures can then be formulated.

  5. Create an A3 report to refine the approach
    The A3 model is a problem-solving technique with the aim of identifying, understanding and solving problems in a business environment. It uses the PDCA (Plan-Do-Check-Act/Adjust) methodology, which is helpful for optimization to ultimately achieve quality goals.


The mobile application for tracking quality objectives


Once the S.M.A.R.T. quality objectives have been established, it is important to ensure that they are clearly communicated to the team. Additional measures, such as internal audits, help to ensure that all steps to achieve the quality objectives are followed. From the formulation of the quality goals to their communication and implementation, everything can be implemented more easily, quickly and efficiently with digital checklists.


  • Collect data on the spot at any time with your phone or tablet via the app - online and offline.

  • Use the collected data to formulate S.M.A.R.T. quality goals or to find the root cause of defects.

  • Share completed quality goal templates immediately with teams and stakeholders to ensure immediate implementation and visibility.

  • Customize our pre-built quality goal templates using our form builder or create your own to fit your business needs

  • Assign corrective actions to team members instantly and track their completion in real-time

  • Easily communicate updates and changes to quality goals through the app

  • Extensive analytics help you uncover inefficient areas in your business faster to better achieve your quality goals


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