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Product gap analysis template

Product gap analysis template

Leverage our product gap analysis template to identify market gaps, improve offerings, and boost competitiveness. Align your team, address gaps, and seize opportunities. Download your free PDF from Lumiform today!

Use this template
or download pdf
Product gap analysis template

Leverage our product gap analysis template to identify market gaps, improve offerings, and boost competitiveness. Align your team, address gaps, and seize opportunities. Download your free PDF from Lumiform today!

Use this template
or download pdf

About the Product gap analysis template

A product gap analysis template is essential for identifying opportunities to improve your product offerings. This tool provides your team with a structured approach to analyzing current products and comparing them to market needs. By using this template, you can identify gaps, prioritize enhancements, and ensure alignment with customer expectations.

Your organization can proactively manage product development with this template, facilitating strategic decision-making and innovation. Moreover, it helps you stay competitive in a rapidly evolving market.

Streamline your product strategy and enhance overall product quality

The primary goal of our product gap analysis template is to provide a comprehensive framework for identifying and addressing product gaps. This template covers all essential areas, helping your team conduct thorough evaluations and maintain high standards of product excellence. By using this checklist, you streamline the analysis process, address potential gaps early, and enhance overall product quality.

Regular use of this template helps your team align with market demands and ensures your organization meets industry standards. It supports a proactive approach with clear documentation and regular reviews. Ultimately, our product gap analysis template fosters a culture of continuous improvement and innovation, enhancing competitiveness and customer satisfaction.

Key elements of the product gap analysis template

Our template includes crucial components to ensure thorough evaluations:

  • Current product assessment: Evaluate your existing product offerings. Identify strengths and weaknesses in terms of features, performance, and customer satisfaction. This assessment provides a baseline for identifying gaps and opportunities for improvement.
  • Market analysis: Analyze market trends, customer needs, and competitor offerings. Identify emerging trends and unmet needs within your target market. Consequently, this helps you understand where your products may fall short.
  • Gap identification: Compare your current products to market needs. Identify specific gaps in features, pricing, or performance. Moreover, prioritize these gaps based on their impact on customer satisfaction and market share.
  • Action planning: Develop strategies to address identified gaps. Consider product enhancements, new features, or changes to pricing and positioning. Ensure that your team understands the actions needed to close gaps effectively.
  • Implementation and review: Execute the action plan and monitor progress. Regularly review the effectiveness of implemented changes and adjust strategies as needed. Document outcomes and lessons learned to support continuous improvement.

Each section guides your team through essential analysis tasks, ensuring nothing is overlooked. This comprehensive approach enhances product development management, promoting innovation and competitiveness within your organization.

Get started with Lumiform’s product gap analysis template

Ready to identify and address product gaps? Download Lumiform’s free product gap analysis template today and implement a robust strategy for managing product development. Our user-friendly template will help your team ensure alignment, address gaps, and maintain high standards. Act now—take the first step towards a competitive and innovative product portfolio! Download your free template and set new standards with Lumiform.

Related categories

  • Operational excellence templates
  • General templates
  • Workforce management and HR templates
Preview of the template
Page 1
Product Overview
Product Name
Product Description
Product Category
Customer Needs
Identify key customer needs and pain points
How well does the current product address these needs?
What are the gaps between customer needs and the current product?
Competitive Analysis
List key competitors
How does the current product compare to competitor offerings?
What are the unique selling points of the current product?
What are the main gaps compared to competitors?
Improvement Opportunities
What new features or enhancements are needed?
What are the top 3 priorities for improving the product?
What is the estimated effort and timeline for making improvements?

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Related resources

Access a complete set of resources aimed at maximizing safety, quality, and operational excellence, including detailed guides, related templates, and real-world use cases.

Topic guides

Read in-depth guides covering key topics related to this article.

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Frequently asked questions

How can Product Gap Analysis benefit your organization?

Product Gap Analysis helps your organization identify discrepancies between current offerings and market demands. By pinpointing these gaps, you can strategically develop new features or products to meet customer needs. Consequently, this process enhances your competitiveness and market position. Moreover, it enables your team to prioritize development efforts, ensuring resources are allocated efficiently to maximize return on investment.

What challenges might your team encounter during Product Gap Analysis?

Your team might face challenges such as insufficient data, unclear objectives, or resistance to change. These issues can hinder accurate analysis and decision-making. Therefore, it’s essential to gather comprehensive market data and set clear goals before starting the analysis. Additionally, fostering an open-minded culture within your organization encourages innovative thinking and acceptance of necessary changes, ultimately leading to better outcomes.

How can your organization effectively conduct a Product Gap Analysis?

To conduct an effective Product Gap Analysis, your organization should first define clear objectives and scope. Next, gather relevant data from market research and customer feedback. Analyzing this information allows you to identify gaps and opportunities. Furthermore, involving cross-functional teams ensures diverse perspectives and comprehensive solutions. By following these steps, your organization can develop actionable strategies to bridge product gaps and enhance market offerings.

What steps should you take if your team identifies significant product gaps?

If your team identifies significant product gaps, immediate action is crucial. First, prioritize these gaps based on market impact and feasibility. Then, develop a strategic plan to address them, involving key stakeholders in the decision-making process. Implementing these strategies requires ongoing monitoring and adjustments. Consequently, this proactive approach not only resolves current gaps but also positions your organization for future growth and success.


This template, developed by Lumiform employees, serves as a starting point for businesses using the Lumiform platform and is intended as a hypothetical example only. It does not replace professional advice. Companies should consult qualified professionals to assess the suitability and legality of using this template in their specific workplace or jurisdiction. Lumiform is not liable for any errors or omissions in this template or for any actions taken based on its content.
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